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Simone Ross

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Simone Ross

: Director of Strategic Business Initiatives

Overview

Strategy • Planning • Communication • Market Analysis • Relationship Management • Business Development
A high velocity, innovative, top performing business strategist, with a proven track record of enterprise advancement, small business and non-profit management, strategic planning & implementation, program development, and project management. An experienced Executive with the ability to lead top performing teams, identify new strategic business opportunities, develop and support organizational growth objectives, cultivate geographical access opportunities, and innovate sustainable partnerships.



Education

Master of Business Administration (2014)
Colorado State University, Ft. Collins, CO
Master of Arts, Curriculum Instruction
University of Phoenix (2005)
BA, Technical Journalism (2004)
Colorado State University, Ft. Collins, CO


Work Experience

SYSTEM DIRECTOR, STRATEGIC BUSINESS INITIATIVES 10/2017 - present
SCL HEALTH – Broomfield, CO
A $2.6B health network, operating 10 hospitals, and more than 100 clinics primarily in Colorado and Montana
Responsible for managing large-scale transactions $100M+ including mergers and acquisitions and other key business initiatives; leads target acquisition analysis, market analysis, and corporate valuation. Strategic planning and advising for nationwide care sites; develops service line strategic planning processes (operational, personnel, and growth) for care sites. Supports planning and development of bids and proposals; reviews capital investment opportunities at safety net sites, and develops new products/services and other opportunities that are consistent with growth initiatives supporting the mission, vision and strategic goals of the health ministry.

DIRECTOR OF STRATEGY & BUSINESS DEVELOPMENT 10/2015 – 9/2017
DELTA DENTAL OF COLORADO – Denver, CO
Colorado’s leading dental benefits company, serving 1.2M members, with annual net revenues of $386.4M
Founded the “dental delivery” corporation SpringRock Dental, Inc. ($3M EBITDA proforma). Lead the planning & execution of the SpringRock Dental, Inc. franchise business model. Executed and managed organizational business diversification strategies. Lead SpringRock Dental operations inclusive of; P&L management; policy and procedure development; strategy and planning; modeling and setting the company’s culture, values, and behavior; marketing and communications; and brand management. Built and lead the management team. Allocated capital to the company’s priorities. Identified, recommended, and developed compelling strategic growth opportunities to align with the Delta Dental strategic plan. Ascertained and integrated partnership and joint venture opportunities in the pursuit of new strategic business opportunities.

SR. BUSINESS DEVELOPMENT EXECUTIVE 1/2013 – 10/2015
KAISER PERMANENTE – Aurora, CO
Colorado’s largest nonprofit healthcare provider, serving 660K members, with annual net revenues of $3B
Created the Kaiser Permanente Business Development department, including establishing team KPI’s, compensation and incentives, and creation of hiring and performance strategies. Developed enterprise strategy for go-to-market objectives that support organizational growth targets. Established and executed network growth strategy for all business lines, implemented service line programming to shape brand perception, worked cross functionally to identify issues impacting Colorado businesses, identified business opportunities, and sourced potential partner organizations. Assisted care sites in strategic business development optimization strategy, implemented and lead community outreach stratagem, executive relationship management, and identified key partnerships; and promoted organizational efficiencies through effective team and project management. Served as an interdepartmental consultative partner, managing the business development regional team, focusing on special projects that contributed to the execution of brand and market awareness strategy.

SMALL BUSINESS SALES EXECUTIVE 2/2009 – 1/2013
KAISER PERMANENTE – Aurora, CO
Lead a nationally recognized sales team in increasing membership growth 212% in the Northern Colorado expansion market, maintained a department-wide 11% close ratio, and ranked top ten nationally. Maximized results through the development of market based strategic sales plans; informed forecasting based on opportunity development stages; facilitated consultative sales coaching for sales staff, external partners, and national partners; served as a regional community of practice lead; managed client relationships using CRM software [Salesforce], and created a competitive war room to enhance competitive intelligence. Identified key strategic relationships, conducted market analysis; fortified relationships with internal and external partners, implemented market growth strategy, and improved processes. Identified strategic opportunities and risks; and relationship management of clinical, legislative, internal, and external partners to promote organizational effectiveness.

REGIONAL SALES MANAGER 2/2008 – 9/2008
BEN-E-LECT – Visalia, CA
A third-party employee benefit administrator sponsoring employer driven health solutions
Lead a high performing sales team to increased regional sales by 88% in a breakthrough market, improved upon organizational efficiencies by decreasing processing times by two days, and improved upon Colorado marketplace awareness. Negotiated physician contracts, implemented enterprise wide service programming, and identified customers and business partnerships; day-to-day relationship management of sales team, third-party payers, clinicians, and their representatives.

ACCOUNT EXECUTIVE 5/07 – 2/2008
HEALTH ADVOCATE - Plymouth Meeting, PA
An employee assistance program partnering with Fortune 500 companies, and 11,500 organizations world wide
Achieved 95% persistency on all renewals for every line of business, negotiated contracts with corporate partners and identified business development opportunities, and partnered with senior leadership to develop long and short term departmental goals. Identified and pursued large business opportunities and created a prospecting database, used to prospect and produce new business.

CLIENT STRATEGY SPECIALIST - TEAM LEAD 2005 – 2007
CIGNA HEALTHCARE – Denver, CO
A global health service company serving over 15.9M medical customers, with annual net revenues of $41.6B
Improved departmental satisfaction survey results by 35%, implemented employee recognition programs and diversity training, and performance agreements. Managed a diverse team of account managers, and new sales support team members, facilitated performance reviews, conducted interviews, and provided support and mentoring for team members. Prepared reports and presentations for senior management, and managed relationships with third-party payers and their representatives.

CLIENT STRATEGY SPECIALIST 2003 – 2005
CIGNA HEALTHCARE – Denver, CO
Managed Human Resource relationships for 95 Colorado based clients, and approximately $9.7M in revenue, managed external provider payer relationships, served as a service line subject matter expert, achieved plan implementation and renewals for all lines of business, managed specialized funding arrangements, and presented continuing education materials to diverse audiences.


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